Since the dawn of the world wide web, many trends have shaped the way we use the internet. When the internet went into the hands of the public, most of its users were adults.
With time, this new technology has become economical and people of all ages started using it. Today, all age groups use the internet. Almost all major age groups are active on the internet.
Young adults are the largest age group that are in high numbers on social media services such as Facebook. It is important to study important demographic age ranges if you want to target people.
What are the top social media demographics trends in 2020? This article discusses the top social media demographics trends in 2020 with the idea of How to Organically Grow your Social Media Channels. Continue reading if you want to learn more about this interesting topic.
2020 Social Media Demographics for Marketers
Knowing your audience better is an important part of the marketing process. The more you know the interests of your audience, the better marketer you can become.
To learn more about your target audience, you should keep conducting research. Also, you should obtain the feedback of your audience to make sure you are offering them the right thing.
What are the important demographics of different social networking websites? Here are the top social media demographics trends in 2020 (from the US) that marketers should not ignore at any cost:
It is the leading social networking website with more than 2 billion active monthly users. 51% of Facebook users open it several times a day. 23% of Facebook users open it once a day. 26% of users use it less often.
It is one of the leading social networking websites. 42% of Insta users open it several times a day. 21% of Insta users open it once a day. 37% of users use it less often.
It is also one of the leading social networking websites. 25% of Twitter users open it several times a day. 17% of Facebook users open it once a day. 58% of users use it less often.
It is another one of the leading social networking websites. There are more than 500 million registered users on this professional networking website. it is one of the best platforms for B2B advertising.
Pinterest is one of the leading platforms to share ideas with others. The popularity of this platform reduced in the past few years but there are still a huge number of users that use it on a regular basis.
It is an emerging social networking mobile application that is common in children and young adults. 46% of Snapchat users open it several times a day. 15% of Snapchat users open it once a day. 39% of users use it less often.
People from all walks of life use YouTube for different reasons. Some people use it for educational purposes, some use it for entertainment. 32% of YouTube users open it several times a day. 19% of YouTube users open it once a day. 49% of users use it less often.
Last Word About Social Media Trends in 2020
The year 2020 started with the fear of the Coronavirus pandemic that halted most of the business activities across the globe. Businesses are opening now. Due to the pandemic, people now think in a different manner because they do not have enough amount of money to spend.
Demographic age ranges are of the utmost importance when it comes to advertising on social media. If you want to target young adults, you should turn to TikTok, Snapchat, Facebook, and Instagram. If you want to target mature and professional people, you should choose Twitter and LinkedIn.
You have read some important statistics about social media users in 2020. To learn more about this topic, you should read more articles on this topic. You can also watch informative videos. For a better understanding of this area, you should consult a social media marketing expert.
You should invest some money in research to find out your true audience. In the end, we can say that spending money on social media advertising is a good option for online and offline businesses. Feel free to share if you have anything to tell me. I wish you good luck with your business growth goals.