As an entrepreneur, you will undoubtedly have to invest to grow your business – especially during the early days. This can be straining and it can be difficult to find money to keep your business developing until you gain a solid customer base.
Luckily, there is a wide array of free tools you can use online to reduce your costs. You may think that free tools will have limited utility but this is not the case. The six tools we have listed below are all incredibly useful and have excellent utility for online entrepreneurs:
Social media will undoubtedly play an important role in your business. But how can you manage multiple social media platforms at once and post regularly? Hootsuite helps with this. It is a social media management tool that is incredibly useful. Using this tool you can automatically schedule posts, and help organize your social media world.
2. Google Analytics
Analyzing your web content will prove important for the development of your business – especially if you have an online store. Google Analytics is a free tool you can use to monitor your website traffic. It shows a huge array of statistics and information relating to the performance of your site.
Using this tool, you can see which areas of your site have more traffic, but also who is accessing your site – i.e. what region is the most popular. This is invaluable data and can help improve the effectiveness of your website.
3. Google Drive / Docs
Document management and file sharing are vital for business. You will undoubtedly amass a range of files, images, and content that you want to keep organized. Google Drive is a great way to do this. You can log in to Google Drive using your Google account, and are assigned a set amount of storage for free. You can then share files and also create documents and spreadsheets easily.
Canva is an online graphics platform that you can primarily use to create social media content. Using this free platform you can produce Instagram stories, Facebook cover posts, YouTube Thumbnails and more. It is easy to use and it also features a branding section where you can assign color schemes and fonts to your business.
A business logo is another essential item and is something that you should create ASAP. Once you have a logo, you can create branding around this and also develop your marketing strategies. This is a popular resource to create free logos in the startup world.
This is a web-based tool that is easy to use. Using GraphicSprings, you can produce logos using different element, and also incorporate your own files and images.
Having an email account and a way to communicate with your customers is also important. You could use a premium email service, but there is a host of free platforms and software available. One of the best examples is Gmail. This is Google’s email service and it is one of the most popular platforms available.
Using Gmail you can first create an email address for free. Secondly, you can set up an inbox and manage your emails. You can also send emails and create a folder structure to organize your business emails effectively.
Any way you can reduce costs and utilize free items for your business will help greatly. Instead of spending a fortune on expensive equipment and software, why not utilize these free tools we have listed above? They cover a wide area of online business and will allow you to spend your investment and capital on other areas.