PPC or pay-per-click is a type of internet marketing where advertisers pay a fee each time one of their ads is clicked on. You basically pay for the number of times your ads are clicked by internet users. PPC is one of the most crucial digital advertising strategies. In the ever-evolving field of digital marketing, PPC campaigns have brought in a steady amount of traffic. PPC campaigning has a lot of major benefits for businesses; hence they are popular in almost every industry.
Imagine this, you are trying to look out for Mystery rooms Bangalore, and multiple mystery rooms in Bangalore contents come up. SEO will make sure your relevant content will come up first in the search, hence ensuring more clicks. This is something you achieve by strategizing according to market analysis. This range of content will also have targeted advertisements. PPC campaigns help you in paying only if these targeted ads were clicked on by users. This is a cost-effective and convenient mode of digital marketing
PPC Campaigns for Ecommerce Businesses
For e-commerce brands, PPC will effectively promote online stores and online brands. PPC marketing is absolutely essential when it comes to online businesses. According to Clutch, an IT firm, 45% of businesses under 50 employees invest in PPC, and 74% of small businesses with 50 employees or more invest in PPC. It is only practical because, irrespective of the size of your business, you need to attract online users well.
A successful PPC campaign will boost traffic to your business site. This will help you achieve your business goals and increase revenue. Most PPC models give you better control of the budget and the target audience. By only paying for ads per click, you can save up a lot of the marketing budget. PPC campaigns allow you to create a target group and promote your content with them via ads instead of anyone who comes across the keywords. As long as you thoroughly research your market, focus on essential keywords, and create a proper marketing strategy, you will see the fruits of your campaign.
Below is a list of 5 PPC campaign tips for e-commerce businesses:
1. Make sure your keywords are consistent
You will often pay expensive click rates for general and competitive keywords, and you can try to target specific and consistent keywords. Start your PPC campaign with focused keywords. Then align them with the targeted user’s search terms. Use the same keywords in everything consistently. The keywords should be there in the ad copy, landing page, and product page. This will make sure that your ads are relevant and increase the click rates. It will decrease the bidding rate as well.
While you are trying to create focused keyword content, make sure you include long tail keywords as well. Long Tail keywords are basically phrases that are relevant to your content but not exactly the keywords. Broader but relevant keywords will increase the range of the target users and bring in more click rates.
2. Identify the negative keywords
While you are doing your research on focused keywords, do not forget to research negative keywords as well. Negative keywords are those keywords that you should avoid while strategizing PPC content. They are often unrelated terms that the search engines flag as relevant or at least similar to your content.
3. Adjust your keyword bidding while considering different devices
Most applications treat each device differently. Be it Google, Facebook, or any social platform. You must consider this fact before strategizing any PPC campaign. The ads will be reflected differently on a mobile phone, tablet, laptop, and smart tv differently. This is because all these gadgets make unique ad data. Regular updates on apps and device configuration also reflect a change in their process. Search engines have also started showcasing the shift in searches on different devices.
In order to perform well on targeted users, you must adjust your bidding while considering different devices. A lot of new marketing applications tailor your bids for different devices. This helps you in increasing or decreasing ad buys by channel.
4. Create appropriate landing pages and product feeds
Landing pages and product feeds are your most essential weapon in digital marketing. So, you must consider them while strategizing a good PPC campaign. You must design attractive and easy-to-navigate landing and product pages for your content.
The users or potential consumers will come across your landing page or product page first. The pages must be relevant and attractive enough to gain more click rates for your targeted ads. So, make sure your landing pages and product feeds are appropriate and curated while considering your content and the planned PPC ads. You can achieve this by describing the product in detail, listing its price and providing high-quality pictures of the product, and making sure that the CTA or call to action button on the page is properly visible to the users.
5. Make use of automated services
You are going to be using a PPC platform for your PPC campaign. So, take advantage of the automated process to avoid stress. This will ensure only the best and most efficient effort comes from your end. Platforms have started automatic bidding; it also allows you to pause and resume ads at specific dates and times. You can even increase or decrease your budget automatically if the need arises.
If you decrease the time spent on these tasks manually, you will be able to focus on developing detailed and relevant strategies for your PPC campaign. So, make use of automated services whenever you can and focus on the strategies of the PPC campaign.
You can never properly learn the tricks of proper PPC campaigning, as this is an ever-evolving process, especially when it comes to optimizing PPC techniques. But since PPC campaigning is essential for any e-commerce business, you can start by applying the most common techniques. We tried to make things easier by disclosing some tips for a successful PPC campaign for e-commerce businesses. Hope this helps!