Whether you’re a lifestyle coach or you simply run a lifestyle blog or business, it’s crucial to ensure that you’re promoting yourself on social media.
Why?
Because social media is one of the fastest-growing markets out there, and on Facebook alone, there are roughly 1.8 billion active users every day!
In other words, social media marketing is one of the best ways to reach a potentially massive online, and the best part is that, unless you opt to run PPC ads, social media promotion is completely free!
Below, we look at some of the best tips and tricks for promoting your lifestyle business on social media!
Logos And Design
Even if you’re a single-person business, you must create an eye-catching business logo and custom graphics that will help make your brand memorable to those potential customers with whom you interact.
Fortunately, there are many free online tools, such as Canva or LogoCreator, that you can use to create stunning graphics and designs that your audience is sure to love!
Choose The Right Platforms
It’s important to know that not every one of your potential customers will be active on all social media platforms.
Most of your target audience members will likely use more than just a single social platform. However, it’s best to focus your efforts on the social media platforms where your target audience spends most of their time, rather than spreading yourself thin by trying to be active everywhere.
For instance, lifestyle businesses that sell products or services to other companies should probably focus their efforts on LinkedIn and Facebook. LinkedIn is primarily a B2B social platform, whereas Facebook is a more general platform.
On the other hand, for brands that sell to younger audiences, say between the ages of 16 and 25 years of age, it’s probably best to focus your efforts on platforms like TikTok or Instagram, where people in this age group are most likely to be.
This is why it’s crucial to perform market research and learn about where your potential audience spends most of their time.
Be Active, Approachable, And Post Regularly
Sure, it’s excellent to create accounts on social platforms where your audience hangs out most of the time.
But if you want to attract, engage, and grow your audience, you’re going to need to get active by regularly posting and responding to your potential customers.
Whether you choose to post once per day or once per day, you must create a posting calendar and stick to it!
Having a social media or post calendar will help you stay on top of your posting and ensure that your target audience will know when to expect new content and posts from you.
Promoting Your Posts
For the most part, having accounts and being active on social media is entirely free.
However, if you’re looking to attract and grow your audience, it might be worth considering running PPC or Pay-Per-Click ads to help promote your posts.
With PPC ads, you can target an audience based on factors such as age, gender, and geographic locations, meaning that your ads will only be shown to the people who are most likely to interact and engage with your brand.
However, to ensure that your ads are running efficiently, it’s essential to create buyer personas and regularly perform A/B testing to see which ads perform the best and why!
Promoting Your Lifestyle Brand On Social Media
Today, more than ever, we’re seeing lifestyle coaches and businesses show up on social media.
Therefore, you must take the time to learn about your target audience, choose the right platforms, and remain active and approachable if you want to promote and grow your brand effectively!
