Today, eCommerce is one of the fastest-growing industries in the world.
And while owning and operating an eCommerce website can be a highly lucrative pursuit, it takes the right tools and having resources at your disposal to help you along the way!
Below, we explore some of the best resources for helping you build a lucrative eCommerce business from home!
There are dozens of eCommerce platforms you can use to build an online business from the comforts of your home.
However, Shopify is, today, one of the most popular, most powerful eCommerce platforms on the market.
With Shopify, you’ll have access to all of the latest eComm features, such as web hosting, marketing and SEO, analytics, mobile optimization, and much more!
Alternatively, even if you decide to use another platform to build and host your eCommerce store, you can always sign up for Shopify’s email list, which will ensure you’re kept up-to-date on the latest trends in the industry.
A few other notable platforms you might consider using are Woocommerce, BigCommerce, Magento, Wix, Squarespace, or Big Cartel.
Just make sure to do a bit of research before choosing a platform, as each one will offer varying features and pricing plans. It’s also recommended to take your time trying different website design ideas for your shop, whether it’s minimal, flat, or any other style.
Moz’s Keyword Explorer
Even if you already know what products you’ll be selling on your site, it’s crucial to find out what keywords and search terms your potential customers are using when looking for information on Google or other search engines.
This is where keyword research comes into play.
By performing keyword research, you’ll be able to identify keywords often searched for, which you can then optimize your web pages for.
Using tools like Moz’s Keyword Explorer or Google’s Keyword Planner, you’ll not only be able to identify keywords that are often searched for but ones that also have lower competition levels, which further increases your chance of ranking your site at the top of the search engine result pages or SERPs.
Most business owners have heard of SEO but aren’t exactly sure what it is or how to perform it.
SEO or Search Engine Optimization is the process of making your website more visible to search engines when a user inputs specific search queries.
With SEO, essentially, when search engine users input something like “Best eCommerce platforms,” you want your website to be optimized and show up in the search results.
To do this, you’ll need content on your website optimized for the keywords you’ve found during your keyword research phase.
SurferSEO is one of the best tools out there for ensuring that your pages and blog posts contain the right keywords and keyword densities.
Google Search Console And Analytics
Once again, Google offers a couple of tools that are essential to your site’s success.
With Google Search Console, you’ll be able to easily track the number of impressions and clicks that your site is receiving in the SERPs. You’ll also be able to see which keywords you’re ranking for and where you rank for them.
You can also integrate search Console with Google Analytics, which will allow you to track all sorts of other valuable information about your sites, such as your page views, time spent on page, bounce rates, and more!
Using The Right Tools And Resources
Although most eCommerce platforms come with some SEO tools, analytics, and other eCommerce features, it’s an even better idea to use the market’s absolute best tools and resources.
So by using powerful platforms like Shopify, Moz, SurferSEO, and Google, you can easily ensure that your eCommerce store will have people landing on your page every day of every week, all year long!